Category Archives: Brand Overview

WRAP UP – Brand Overview

During the analysis of the brand, we stated that the result of the diagrams and methods mostly referred to the current mismatch between the Marlboro brand identity and the new advertisement campaign. The swap from Marlboro Man to “Don’t be

WRAP UP – Brand Overview

During the analysis of the brand, we stated that the result of the diagrams and methods mostly referred to the current mismatch between the Marlboro brand identity and the new advertisement campaign. The swap from Marlboro Man to “Don’t be