Category Archives: Brand Meaning

Brand Meaning – Archetypal Mythography

During the last Brand Asset Management Session, we have mapped brands into different practices of brand analysis, called Meaning Management Audit. The brand Marlboro can be classified into the practice of “Archetypal Mythography”. In this type, archetypal qualities of the

Brand Meaning – Archetypal Mythography

During the last Brand Asset Management Session, we have mapped brands into different practices of brand analysis, called Meaning Management Audit. The brand Marlboro can be classified into the practice of “Archetypal Mythography”. In this type, archetypal qualities of the