Category Archives: Brand Architecture

Brand Architecture Marlboro

The brand architecture of Marlboro is grouped as follows: Marlboro is acting as the master brand and brand driver. The whole product portfolio states a very high integration. Marlboro cigarettes are divided into three subbrands, which are taking over meaningful

Brand Architecture Marlboro

The brand architecture of Marlboro is grouped as follows: Marlboro is acting as the master brand and brand driver. The whole product portfolio states a very high integration. Marlboro cigarettes are divided into three subbrands, which are taking over meaningful