The new advertisement campaign “Don’t be a Maybe” stated a lot of resistance amongst young people. Even bloggers and magazines contextualize the new Marlboro campaign. In Slanted Magazine, Gabi Lück, a gender-communication-expert, expresses her displeasure about the new campaign.
On one side, the new advertisement strategy attracts a lot of attention, on the other side a lot of negative responses, which even go that far that advertisements of the streets are being transformed and overwritten by opponents. Find here the article.