Don’t be a Maybe – Slanted Magazine

The new advertisement campaign “Don’t be a Maybe” stated a lot of resistance amongst young people. Even bloggers and magazines contextualize the new Marlboro campaign. In Slanted Magazine, Gabi Lück, a gender-communication-expert, expresses her displeasure about the new campaign.

On one side, the new advertisement strategy attracts a lot of attention, on the other side a lot of negative responses, which even go that far that advertisements of the streets are being transformed and overwritten by opponents. Find here the article.

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